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Aleja Jimenez
Entrepreneur and Communications Specialist
Aleja Jimenez is an accomplished Bilingual Communications Specialist with 15 years of extensive experience across various media platforms. Her professional journey encompasses roles as a PR and Marketing expert, Social Media Correspondent for De Los Angeles Times, and published poet, showcasing her versatility and expertise in the communications field.
Raised in Riverside, CA, Aleja is a first-generation Queer Chicana and the eldest daughter of Mexican migrant parents. Her upbringing instilled in her a strong work ethic and a deep respect for multicultural experiences, which have significantly influenced her professional and personal endeavors.
Aleja's dedication to media communications and marketing excellence is showcased through her various successful ventures. She founded Morena Mia, a Latina lifestyle and fashion brand inspired by her cultural heritage, and launched Eclectix, a pro-creator business management agency that centers on social media influencers. Eclectix is dedicated to transforming creators into business owners by helping them expand their personal brands into successful businesses. Under her leadership, Eclectix provides strategic guidance and support to social media influencers, enabling them to navigate the complexities of brand growth and monetization.
Additionally, Aleja is the founder of Somos Eclectix, a content creator hub that serves as a digital community for influencers. Somos Eclectix offers content creators a dynamic platform where they can access digital tools, attend IRL (in real life) events, and participate in influencer accelerators designed to enhance their growth and success in the influencer space. This initiative reflects Aleja's commitment to empowering creators and fostering a supportive environment for their professional journeys.
Aleja's most recent role is as the Director of Communications at Riqueza, an organization committed to fostering financial empowerment in underserved communities. Riqueza's mission is to embolden the next generation of wealth creators through inclusive, transparent, and trauma-informed community membership, education, and media. The Riqueza Collective focuses on providing financial education that instills confidence and empowerment in BIPOC, LGBTQ+, and women on their path to wealth, promoting wealth activism, nurturing community, and fostering wellness.
A prominent leader and advocate, Aleja uses her platforms to champion LGBTQ+ rights, women's reproductive rights, immigration reform, and education activism. Her commitment to creating positive change within her communities underscores her distinguished career as a communications and media expert.