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Aleja Jimenez

Entrepreneur and Communication​s Specialist

Aleja Jimenez is an accomplished Bilingual Communications Specialist with 15 ​years of extensive experience across various media platforms. Her professional ​journey encompasses roles as a PR and Marketing expert, Social Media ​Correspondent for De Los Angeles Times, and published poet, showcasing her ​versatility and expertise in the communications field.

Raised in Riverside, CA, Aleja is a first-generation Queer Chicana and the ​eldest daughter of Mexican migrant parents. Her upbringing instilled in her a ​strong work ethic and a deep respect for multicultural experiences, which have ​significantly influenced her professional and personal endeavors.


Aleja's dedication to media communications and marketing excellence is ​showcased through her various successful ventures. She founded Morena Mia, ​a Latina lifestyle and fashion brand inspired by her cultural heritage, and ​launched Eclectix, a pro-creator business management agency that centers on ​social media influencers. Eclectix is dedicated to transforming creators into ​business owners by helping them expand their personal brands into successful ​businesses. Under her leadership, Eclectix provides strategic guidance and ​support to social media influencers, enabling them to navigate the ​complexities of brand growth and monetization.


Additionally, Aleja is the founder of Somos Eclectix, a content creator hub that ​serves as a digital community for influencers. Somos Eclectix offers content ​creators a dynamic platform where they can access digital tools, attend IRL (in ​real life) events, and participate in influencer accelerators designed to enhance ​their growth and success in the influencer space. This initiative reflects Aleja's ​commitment to empowering creators and fostering a supportive environment ​for their professional journeys.


Aleja's most recent role is as the Director of Communications at Riqueza, an ​organization committed to fostering financial empowerment in underserved ​communities. Riqueza's mission is to embolden the next generation of wealth ​creators through inclusive, transparent, and trauma-informed community ​membership, education, and media. The Riqueza Collective focuses on ​providing financial education that instills confidence and empowerment in ​BIPOC, LGBTQ+, and women on their path to wealth, promoting wealth ​activism, nurturing community, and fostering wellness.


A prominent leader and advocate, Aleja uses her platforms to champion ​LGBTQ+ rights, women's reproductive rights, immigration reform, and ​education activism. Her commitment to creating positive change within her ​communities underscores her distinguished career as a communications and ​media expert.


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